Thanking Mary Thorsby and Nikki May

Thanking the wonderful content strategist and writer Mary Thorsby and  great graphic designer and creative Nikki May for their incredible talk with the Portfolio class today on how to present oneself professionally online and offline.    They covered writing the critical content for the portfolio and resume well and distinctively, and presenting ones best work.…More

Thanking Steve Jobs for “thinking differently”

Okay, here’s my tribute to the genius of Steve Jobs and thanking him for being a pentacle of the “think different” principle. By creating the Apple Macintosh computer, he and Steve Wozniak changed my life, turning me into a geeky girl, and moving me into the world of graphic design, which I easily added to…More

Is The Design Process (Strategic Design) Going The Way Of The Dinosaur?

Tom’s of Maine new logo: In my last post, I added the newly designed Tom’s of Maine logo and packaging to the discussion of poorly designed branding speared by the newly designed GAP logo. In both cases, I sincerely feel the design process, and strategic design have completely been left out of the equation in…More

Tom’s Of Maine Changes Their Brand Also | Filed Under #disappointing.

So about a month or so before all this hoopla about GAP changing is classic, modern brand to, what I consider a mundane, nondescript one, I needed to buy toothpaste. Off I went to Trader Joe’s to purchase my Tom’s of Maine Natural Antiplaque & Whitening Gel. To my surprise and chagrin, I noticed that…More

What Do Designers Think About The Concept of Personal Branding?

While at WordPress’s WordCampSF, I heard a really great talk by Dave Gray of Xplane | The visual thinking company. In that talk, he mentioned David Armano of Logic + Emotion. Last year David Armano did a presentation on the concept of personal branding at the Chicago Convergence Conference where he stated “The hallmark of…More