Thanking the wonderful content strategist and writer Mary Thorsby and great graphic designer and creative Nikki May for their incredible talk with the Portfolio class today on how to present oneself professionally online and offline. They covered writing the critical content for the portfolio and resume well and distinctively, and presenting ones best work.…More
Category Archives: Branding
Thanking Steve Jobs for “thinking differently”
Okay, here’s my tribute to the genius of Steve Jobs and thanking him for being a pentacle of the “think different” principle. By creating the Apple Macintosh computer, he and Steve Wozniak changed my life, turning me into a geeky girl, and moving me into the world of graphic design, which I easily added to…More
Is A Revamped Brand Enough: The U.S. Postal Service Is Dying. Why Not Radically Rebrand It? | Co.Design
In this era of digital communication, one has to question whether revamping the U.S. Postal Service’s brand is enough. I think the designs Chase proposes are quite good, but are addressing the problems the postal services is dealing with that not only concern the prolific use of digital forms of communication that many of…More
Winter 2010 Postcard Arrived
My Winter 2010 promotional postcard has arrived. Time to get the Winter 2010 campaign in gear.More
Addendum: Gap Bows to Outcry – Nixes New Logo and Crowdsourcing. Design Still May Have Lost Out.
It was wonderful to see the outpouring of concern over the Gap’s brand redesign and the impact it had in ultimately getting the company to back away from the poorly designed new mark, and ultimately, it seems the practice of crowd-sourcing. (Please see link at the bottom of this post for the article concerning this.)…More
Is The Design Process (Strategic Design) Going The Way Of The Dinosaur?
Tom’s of Maine new logo: In my last post, I added the newly designed Tom’s of Maine logo and packaging to the discussion of poorly designed branding speared by the newly designed GAP logo. In both cases, I sincerely feel the design process, and strategic design have completely been left out of the equation in…More
Tom’s Of Maine Changes Their Brand Also | Filed Under #disappointing.
So about a month or so before all this hoopla about GAP changing is classic, modern brand to, what I consider a mundane, nondescript one, I needed to buy toothpaste. Off I went to Trader Joe’s to purchase my Tom’s of Maine Natural Antiplaque & Whitening Gel. To my surprise and chagrin, I noticed that…More
Noted: A discussion on the new logo for the Oakland Museum of CA @Brand New.
What do you think? Join the discussion at: http://www.underconsideration.com/brandnew/archives/more_oak_less_cal.php Also let me know what you think by adding a comment here as well.More
Noted: An advertising agency has come up with a campaign to promote a forthcoming food festival – Telegraph
An advertising agency has come up with a campaign to promote a forthcoming food festival – Telegraph I became aware of this article via two folks on Twitter: Jordie Welles and chetan. A truly interesting graphic approach to advertising. Posted using ShareThisMore
What Do Designers Think About The Concept of Personal Branding?
While at WordPress’s WordCampSF, I heard a really great talk by Dave Gray of Xplane | The visual thinking company. In that talk, he mentioned David Armano of Logic + Emotion. Last year David Armano did a presentation on the concept of personal branding at the Chicago Convergence Conference where he stated “The hallmark of…More
