While at WordPress’s WordCampSF, I heard a really great talk by Dave Gray of Xplane | The visual thinking company. In that talk, he mentioned David Armano of Logic + Emotion. Last year David Armano did a presentation on the concept of personal branding at the Chicago Convergence Conference where he stated “The hallmark of any brand is authenticity . . .”. He then proceeds to speak on the advent of personal branding. Here’s the video of his talk.
Personal Branding-Brand U.O, David Armano, Critical Mass
My question: How does the concept of personal branding come into play for graphic and other design professionals, both on a personal level and when dealing with clients?
I most certainly am using social media to gain more exposure through the use of specific types of blog postings, tweets and status updates; and when I meet clients or potential clients, I am very aware of the visual representation I want to present.
What do others think of this? Are you more aware of the need to present or create a very specific brand for yourself, and do you incorporate this concept as part of the design strategy for your clients?