Is A Revamped Brand Enough: The U.S. Postal Service Is Dying. Why Not Radically Rebrand It? | Co.Design

In this era of digital communication, one has to question whether revamping the U.S. Postal Service’s brand is enough. I think the designs Chase proposes are quite good, but are addressing the problems the postal services is dealing with that not only concern the prolific use of digital forms of communication that many of us are using, but also the many internal issues the service is dealing with, the most important being the laying off of employees due to a diminishing budget. What do you think? The full article with all design explorations can be read here: The U.S. Postal Service Is Dying. Why Not Radically Rebrand It? | Co.Design.