In this era of digital communication, one has to question whether revamping the U.S. Postal Service’s brand is enough. I think the designs Chase proposes are quite good, but are addressing the problems the postal services is dealing with that not only concern the prolific use of digital forms of communication that many of…More
Category Archives: Design Matters
Stefan Sagmeister streams his office live 24/7 on his site
I wouldn’t expect anything less creative from such a eclectic designer. Read full article here: Imprint-The Online Community for Graphic Designers | Live From New York, It’s. . ..More
Addendum: Gap Bows to Outcry – Nixes New Logo and Crowdsourcing. Design Still May Have Lost Out.
It was wonderful to see the outpouring of concern over the Gap’s brand redesign and the impact it had in ultimately getting the company to back away from the poorly designed new mark, and ultimately, it seems the practice of crowd-sourcing. (Please see link at the bottom of this post for the article concerning this.)…More
Is The Design Process (Strategic Design) Going The Way Of The Dinosaur?
Tom’s of Maine new logo: In my last post, I added the newly designed Tom’s of Maine logo and packaging to the discussion of poorly designed branding speared by the newly designed GAP logo. In both cases, I sincerely feel the design process, and strategic design have completely been left out of the equation in…More
Tom’s Of Maine Changes Their Brand Also | Filed Under #disappointing.
So about a month or so before all this hoopla about GAP changing is classic, modern brand to, what I consider a mundane, nondescript one, I needed to buy toothpaste. Off I went to Trader Joe’s to purchase my Tom’s of Maine Natural Antiplaque & Whitening Gel. To my surprise and chagrin, I noticed that…More
An Incredible Designer, Artist, and Spirit: Chakaras Johnson (via @BDNN_News)
As I was catching up on my reading yesterday I ran across Atim Annette Oton’s tribute to Chakaras Johnson on her Black Design News Network blog. Chakaras Johnson passed away untimely around 18 July 2010. After reading her tribute, I researched him and found that he was an incredible graphic designer, artist, and spirit. I’m…More
Noted: swissmiss | CreativeMornings Video: Michael Bierut on Clients
via swiss-miss.com I became aware of this talk by Michael Bierut of Pentagram’s NYC office per a blog post by Max Kiesler via a reference to him by Emily Chang (his wife). Michael Bierut is truly a design icon of whom I have been a huge fan for over twenty years. His insights shared here…More
The Importance of Creating A Compelling Context Using Visuals
When I start a new graphic design project, I’m always looking for how to effectively create a compelling context using images and typography to convey my client’s message to their audience to illicit the desired response: buy the service or product, or attend the event. This is, in my opinion our charge as graphic designers.…More
Noted: The Value Of Intuition In Design Thinking
Very nice perspective from Nathan Sinsabaugh at Kristian Andersen + Associates. For full article, click the link just below: The Role of Intuition in Design Thanks to Diana Howard for making me aware of this article.More
Noted: A Compelling Ad Campaign
Let’s hope this doesn’t come to fruition. Very nice and compelling campaign. Climate Rescue Weblog: World leaders apologise for climate failure in Copenhagen airport ads From Greenpeace’s weblog. Click the link below to see the full campaign. Climate Rescue Weblog: World leaders apologise for climate failure in Copenhagen airport ads Posted using ShareThisMore
Ayana Airakan-Mance | design : speak 