It was wonderful to see the outpouring of concern over the Gap’s brand redesign and the impact it had in ultimately getting the company to back away from the poorly designed new mark, and ultimately, it seems the practice of crowd-sourcing. (Please see link at the bottom of this post for the article concerning this.)…More
Monthly Archives: October 2010
Is The Design Process (Strategic Design) Going The Way Of The Dinosaur?
Tom’s of Maine new logo: In my last post, I added the newly designed Tom’s of Maine logo and packaging to the discussion of poorly designed branding speared by the newly designed GAP logo. In both cases, I sincerely feel the design process, and strategic design have completely been left out of the equation in…More
Tom’s Of Maine Changes Their Brand Also | Filed Under #disappointing.
So about a month or so before all this hoopla about GAP changing is classic, modern brand to, what I consider a mundane, nondescript one, I needed to buy toothpaste. Off I went to Trader Joe’s to purchase my Tom’s of Maine Natural Antiplaque & Whitening Gel. To my surprise and chagrin, I noticed that…More