Is The Design Process (Strategic Design) Going The Way Of The Dinosaur?

Tom’s of Maine new logo: In my last post, I added the newly designed Tom’s of Maine logo and packaging to the discussion of poorly designed branding speared by the newly designed GAP logo. In both cases, I sincerely feel the design process, and strategic design have completely been left out of the equation in…More

Tom’s Of Maine Changes Their Brand Also | Filed Under #disappointing.

So about a month or so before all this hoopla about GAP changing is classic, modern brand to, what I consider a mundane, nondescript one, I needed to buy toothpaste. Off I went to Trader Joe’s to purchase my Tom’s of Maine Natural Antiplaque & Whitening Gel. To my surprise and chagrin, I noticed that…More