Noted: Shades of Grey: Thoughts on Sketching

This article by Will Evans, Director, Experience Design for Semantic Foundry is quite insightful on the importance of sketching as part of the design process.

“In designing mostly interactive systems (spaces, processes, and artifacts for people to use), I must increasingly stretch the limits of communication tools to explore and document what it will be like to interact with the things I create. Artifacts used in communicating design create an inherent frame of experience between the subjective response of the person for whom I design, and my expectations of their response. There is a divergence of meaning in that the audience can only experience the communications artifact, not the object being communicated.” – Will Evans

Read the full article here:  Shades of Grey: Thoughts on Sketching | UX Magazine.

1 Comment

  1. Michele says:

    Hey Ayana
    This is a fabulous find on the process of sketching ideas before moving forward. I must share with my graduate students, even though I know sketching seems to have fallen off the radar screen for graphic designer students. However, since most of my Grad students come from ID, Architecture backgrounds they are grounded in sketching, but they can always use a little more prodding. Hope you’re able to enjoy your summer and hang out. At least I see Steve is religiously following the FIF in South Afrika. Cheers Michele
    PS: Haystack was wonderful you must apply great place to find your voice in the creative realm.

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